Thursday, July 28, 2005

Make It a Consumable on a Stick

My wife gravitates to cleaning supplies like a moth to a light bulb. A trip to the grocery store finds her pulled into a cosmic force field, led helplessly to the cleansers, abducted by Mr. Clean. This is good, as I am helplessly attracted to muck, oil and scum.

To battle my affectation for the unclean she has identified a new suite of products aimed at the cleansing consumer. Essentially, all of the cheap cleaning products we have always used (paper towels, sponges, etc) are available in a box, presoaked in soap, then attached to a stick. The paper towel on a stick is known as "Swiffer Wet" and a variety of other names. The other day we spent about $40 on refills-- for the stick!

How American. Find a way to take something that is almost free and give it a 100x price point by eliminating the troublesome step of putting it in water. Now mops, toilet brushes and paper towels come dripping with caustic chemistry for convenience, and as convenience breeds typically breeds waste, there is a ton of plastic sticks and packaging that now needs to be disposed of.

Another fixture of the New World Odor.

3 Comments:

Blogger x24 said...

It all started with individually wrapped slices of cheese. Have you ever stopped to consider how absurd that is?

As a reluctant sales guy, I would love to have been a fly on the wall during that sales pitch. It had to rank right next to “trust me, Hogan’s Hero’s; a show about a death camp will be a laugh riot” as the greatest sales pitch of all time.

1:24 PM  
Blogger Katy Barzedor said...

I'm still too shaken by the Pooh conspiracy to comment on this one.

Why, Piglet, why?

2:42 PM  
Blogger Unknown said...

Is it unAmerican to use disposable toilet bowl brushes?

7:49 AM  

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