A Dick's Member

When I lived in Southern Wisconsin we had the local independent grocery chain called "Dick's". Like the rest of the grocery industry Dick's decided that they wanted their patrons to contribute to marketing surveys involuntarily by offering them special deals if they presented their Dick's preferred customer card. They named it to give it a sense of exculsivity, something every customer would be pleased to brandish.

Only the plan backfired, as they referred to this program as the "Dick's Insider Club".

Say that ten times fast and see if you think someone in marketing might have been fired.